New Look Dreaming Of… Campaign
Launched during lockdown in April 2020, the New Look ‘Dreaming of…’ campaign took the New Look community of influencers and staff and brought to life their wishes and dreams for life after lockdown.
Campaign concept, content creation, creative direction and copy by Steve Cook
Client
New Look
Year
Spring/summer 2020
Utilising UGC taken at home by the content creators, the design concept was a collage-inspired style that took their photographs and placed them on a background of the places they were dreaming of visiting after lockdown, whether it being a picnic with friends, a beauty salon or the seaside.
A digital-only campaign that was a success on all channels, the story progressed throughout the summer to incorporate further taglines including ‘Counting down to…’ and ‘Take me on a…’
On social, the campaign was a springboard for customer competitions where, supported by content from creators within the New Look community, entrants could tag a friend and win a gift card to buy clothes for their first meet up with friends.
Social ‘Take me on… road trip’ video content