New Look Sustainability Campaign

The proposition behind New Look Kind (New Look’s sustainability proposition) was to make sustainability easy to understand for the New Look customer, while offering good quality fashion at affordable prices.

Campaign concept, content creation, creative direction and copy by Steve Cook

Client
New Look

Year
May 2021

Store POS

Store window

“Clothes that are kind to the planet. And your pocket, too.”

NLC3_SHOT_01_820_01 copy.jpg

NLC3_SHOT_05_2711_f1 copy.jpg

NLC3_SHOT_01_951_F1 copy.jpg

“By using more responsible fibres, we’re helping to protect endangered forests around the world.”

NLC3_SHOT_02_1170-f1 copy.jpg

NLC3_SHOT_02_1497-f1 copy.jpg

NLC3_SHOT_11_6891 .jpg

PLANET-FRIENDLY DENIM

Jeans that give back. And give you a great bum.

Pretty Green x Keith Haring collaboration

New Look Denim Campaign