New Look Denim Campaign
This New Look SS20 denim campaign was all about encouraging the customer to get ‘back in denim’ after a lockdown spent in loungewear.
Campaign concept, content creation, creative direction and copy by Steve Cook
Client
New Look
Year
September 2020
BACK IN DENIM
90s-style jeans as comfy as joggers.
Denim store window
Landing page on newlook.com
Jeans to make you feel like you again.
Feel-good jeans for every body.
Denim to lift your wardrobe, your spirits, and your bum.
WATCH: BACK IN DENIM
A 30 second video created for paid and organic YouTube, plus in-store window screens.
