Pretty Green Autumn 2023
The Pretty Green autumn 2023 campaign took inspiration from the urban city streets of London, Manchester and Sheffield.
Campaign concept, art direction, creative direction, copy and content creation: Steve Cook.
Client
Pretty Green
Year
June 2023
With outerwear front and centre as Pretty Green’s hero category, the campaign took street scenes and mixed them up with urban greenery (providing the perfect inspiration for a campaign tagline and play on the brand name, Green Streets).
The content and design spliced model shots with location imagery, urban close ups and street-based still life, using stills, moving image, GIFs and social carousels to layer up different content styles and textures.
Web landing page
Web landing page
Social video
Instagram carousel
Instagram carousel
Instagram carousel
Instagram carousel
Email example